Why It's Important to Continue Digital Marketing on Social Media During the Summer Months

Summer is a time for vacations, outdoor activities, and relaxation. With the sun shining and the weather warm, many people assume their audience is too busy enjoying the season to engage with digital content. However, this assumption could not be further from the truth! Continuing digital marketing on social media during the summer months is crucial for maintaining brand visibility and engagement. Here’s why.

Summer Doesn’t Mean Offline
Summer does not mean your audience disconnects from their digital lives. In fact, according to Travel Research Online, 55% of vacationers spend 30 to 120 minutes a day on social media. This means that even when they’re lounging on the beach or exploring a new city, they’re still scrolling through their feeds, checking updates, and engaging with content. Ignoring social media during these months could mean missing out on significant opportunities to connect with your audience.

Persistent Phone Habits
Another compelling reason to keep up your digital marketing efforts is the frequency with which people check their phones. On average, individuals pick up their phones every 10 minutes (stat from Asurion). Habits like these are hard to break, even during a vacation. Whether it’s snapping pictures, using maps, or simply browsing social media, smartphones are an integral part of daily life, regardless of the season. By maintaining a consistent presence on social media, you ensure your brand remains visible and top-of-mind.

Leveraging WiFi Everywhere
With the widespread availability of WiFi, staying connected is easier than ever! Hotels, beaches, cafes, and even airplanes offer WiFi access, allowing vacationers to stay online no matter where they are. This constant connectivity presents a golden opportunity for digital marketers. By crafting engaging and visually appealing content, you can capture the attention of your audience wherever they might be enjoying their summer.

Seasonal Content Opportunities
Summer itself provides unique content opportunities that can resonate deeply with your audience. Highlighting seasonal products, sharing summer tips, or hosting summer-themed contests can create a sense of relevance and excitement. Engaging content tailored to the summer lifestyle can lead to increased interaction and loyalty from your followers.

Competitors Might Slow Down
While some brands might reduce their digital marketing efforts during the summer, this can actually work to your advantage. Less competition means more chances for your content to stand out. By continuing your efforts, you can capture the attention of an audience that is still very much engaged but seeing less clutter in their feeds.

The summer months should not be a time to pause your digital marketing efforts. With significant numbers of vacationers still engaging with social media, persistent phone habits, and the availability of WiFi everywhere, the opportunities for connection are abundant. By maintaining a strong social media presence and leveraging seasonal content, you can ensure your brand remains relevant and engaged with your audience all summer long.

If you are struggling to keep up and want help, send us an email. V2 would be happy to create a proposal for you that would include social media management of your social accounts.