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Building Business with Social Media

9/24/2024

We recently had the pleasure of hosting an online training session for Grow Nebraska members, where we shared practical strategies to help entrepreneurs maximize their social media efforts. If you missed it, don’t worry—we’re here to recap some of the key points and share the video so you can dive into the full training!

Why Social Media Matters for Your Business
With billions of people using social media platforms like Facebook, Instagram, TikTok, and LinkedIn, having a strong presence on these platforms is no longer optional—it’s essential. Social media helps you:

Reach a wider audience: Whether you’re targeting local customers or expanding nationally, social media makes it easy to connect with people who are interested in your products or services.
Build brand recognition: Consistent and engaging content helps customers recognize your business and what it stands for.
Drive engagement: Social media is a two-way street. It’s not just about posting content; it’s about interacting with your audience through comments, likes, shares, and messages.

What We Covered in the Grow Nebraska Training
In our recent training session, we focused on giving business owners the tools they need to succeed with social media. Here are some of the highlights:

Understanding Social Media Platforms: We gave an overview of the top platforms—Facebook, Instagram, LinkedIn, and TikTok—and explained which ones are best suited for different types of businesses. It’s important to know where your audience is spending their time so you can focus your efforts in the right places.
Types of Content: From traditional posts to reels and stories, each platform offers various ways to engage with your audience. We explained the differences between these types of content and when to use each one to maximize engagement.
Organic vs. Paid Content: Not all posts are created equal. We covered the distinction between organic content (which is free and driven by engagement) and paid content (advertising that helps expand your reach). Both are important, and knowing how to use them together can boost your success.
Who Sees What?: Not all content reaches your entire audience. We discussed how reels, stories, and posts are shown to different groups of people on social media and how to take advantage of this to ensure you’re reaching the right audience.
Insights and Metrics: Every platform offers insights that tell you how your content is performing. We showed attendees how to find these metrics and what they mean so you can adjust your strategy based on what’s working.
How to Spot Scammers: Unfortunately, scammers exist on social media, too. We gave tips on how to identify potential scammers and keep your accounts safe.

Practical Ideas You Can Implement Today
One of the most valuable parts of the training was our focus on idea generation. We provided nine unique content ideas that you can start using immediately to engage your audience. Whether it’s sharing customer testimonials, behind-the-scenes looks at your business, or using polls to get feedback, these ideas are designed to help you keep your social media pages fresh and exciting.

Watch the Full Training
If you’re feeling overwhelmed by social media or just need a boost of inspiration, we invite you to watch the full training session from our Grow Nebraska presentation. It’s packed with actionable tips and creative ideas that will help you take your social media presence to the next level.

[Watch the training video here!}

Ready to Build Your Social Media Presence?
At v2 Graphics & Marketing, we specialize in helping entrepreneurs relieve the stress of social media. Whether you need help getting started or want to refine your current strategy, we’re here to guide you every step of the way.

With over 35 years of combined marketing experience, we’ve helped small businesses grow their brand recognition, boost engagement, and drive conversion results.

Feel like social media is more of a burden than a tool for your business? Let us help. Reach out to v2 Graphics & Marketing and let’s work together to make your social media strategy a success!

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Understanding the Marketing Funnel: How It Helps Grow Your Business

9/17/2024

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As a business owner or marketing manager, you’ve likely heard the term “marketing funnel” before. But what exactly is it, and why is it important for your business? We’ll break down the marketing funnel in a way that’s easy to understand and show you how social media plays a crucial role in every step.

What Is a Marketing Funnel?
A marketing funnel is a way to visualize the customer journey—from the first moment they hear about your business to the point where they become loyal advocates. It’s called a funnel because it starts wide at the top (when lots of people are learning about your business) and narrows down (as fewer people move through the stages). The stages are:

Awareness: At the top of the funnel, people become aware of your business. This is when they first hear about your brand, products, or services.
Consideration: Once people are aware of your business, they move into the consideration phase. Here, they’re looking for more information about your products or services, comparing options, and deciding if your business is the right fit for them.
Conversion: This is the stage where people take action. They might make a purchase, sign up for your newsletter, or schedule a consultation. The goal is to turn interested prospects into paying customers.
Loyalty: After the conversion, the focus shifts to customer loyalty. This is where you work to keep customers happy, so they keep coming back to your business.
Advocacy: The final stage is when your loyal customers become advocates for your business. They tell their friends, write reviews, and promote your brand through word of mouth or social media.

Why Is the Marketing Funnel Important?
Understanding the marketing funnel is important because it helps you see the entire customer journey and identify where you might need to focus your efforts. For example, if a lot of people are aware of your business but aren’t making purchases, you might need to improve the way you’re presenting your products during the consideration phase.

By thinking about the funnel, you can create more effective strategies for each stage, ensuring that you’re not just attracting new customers but also turning them into loyal fans who recommend your business to others.

How Social Media Fits Into the Marketing Funnel
Social media is a powerful tool that plays a role in every stage of the marketing funnel:

Awareness: Social media is one of the best ways to spread the word about your business. Platforms like Facebook, Instagram, and Google help you reach a large audience and get your brand in front of new people through posts, ads, and shares.
Consideration: Once people know about your business, they’ll likely visit your social media pages to learn more. This is where you can provide helpful content, answer questions, and engage with potential customers, helping them move from curiosity to consideration.
Conversion: Social media can also help drive conversions. You can create posts that highlight special offers, showcase customer testimonials, or link directly to your website’s product pages, making it easy for followers to take action.
Loyalty: Social media is a great way to keep your customers engaged and coming back. By sharing updates, promotions, and behind-the-scenes content, you remind your customers why they chose your business in the first place.
Advocacy: Happy customers love to share their experiences on social media. Encouraging reviews, shares, and tags from your loyal customers can help spread the word to even more people, turning them into powerful advocates for your business.

Ready to Make the Most of Social Media?
Managing your social media presence across all stages of the marketing funnel can feel overwhelming, especially if you’re trying to run a business at the same time. That’s where we come in. At v2 Graphics & Marketing, we specialize in creating and managing social media content that guides your customers through the marketing funnel—turning awareness into action and customers into loyal advocates.

If you’re ready to take your social media strategy to the next level, contact us today! We’re here to help you grow your business every step of the way.

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Building Business with Social Media

Understanding the Marketing Funnel: How It Helps Grow Your Business

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